Walmart has also recently added a new platform for the enforcement of intellectual property on their e-commerce marketplace, Walmart.com. Walmart’s Brand Portal is designed to allow rights owners to manage their various brands, submit multiple types of intellectual property claims, track claim status all within one “easy to use” dashboard.
Unlike Amazon Brand Registry, an active trademark registration is needed to apply for access to the Walmart Brand Portal. Pending applications are not accepted. At this time the Walmart Brand Portal only applies to US trademarks registered with the USPTO.
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