The Truth About Minimum Advertised Pricing Agreements

The Truth About Minimum Advertised Pricing Agreements: How They Work and When They Don't

Minimum advertised pricing agreements, or MAP agreements, are a way for brands to protect their products from being undercut by competitors. But do they really work?

In this video we take a look at the effectiveness and lack of effectiveness of MAP agreements and see if they’re worth the trouble.

Watch this video for more information on how to protect your Amazon business from counterfeiters.

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