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First Sale Doctrine - Amazon Brand Protection Attorneys - Rosenbaum & Segall

Legal school 101: the First Sale Doctrine for Amazon Brand Managers

Legal School 101: As a brand manager, it’s crucial to be aware of the First Sale Doctrine. This legal principle protects your company’s intellectual property by giving you control over how and when products are sold. In this video, we discuss what the First Sale Doctrine is, how it applies to Amazon sellers, and steps you can take to protect your brand.