Trademark Protection Basics

Keurig.  Starbucks.  Barilla.  McDonald’s. Tide. One of these things is obviously not like the other. But in truth, none of them are like each other by law. They are five distinct trademarks, [...]

Music Licensing

There are numerous incredibly talented musical artists in the world. There are far fewer financially successful ones. One of the most painful truths that I learned in my youth was that the [...]

Creating Brand Names & Logos

Solid visual branding is a foundational block to protecting your brand overall. Starting and growing a business can be difficult, but with the right plan and knowledge, your brand can be [...]

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