Once upon a time, corporate brand managers needed to scour flea markets and seedy back alleys to fight counterfeiting. Now, they must take on the entire internet, and online channel management is a major challenge.
Category: Brand Protection
Firm Joins Forces with awesome ecomshoots for Fantastic Professional Photography
The product photography studio was built to establish a new partnership between Kimberly Klein, a product photographer, and the law firm of Rosenbaum, Famularo, and Segall. Together, our mutual mission is to collectively provide every possible service and / or resource Amazon and e-commerce sellers may require”, said Rob Segall, one of the firm’s partners and managing brand protection attorney.
Authorization Agreements Surprise: How Amazon Treats Them is Really Mind-Blowing
As a brand manager, you need to know how brand protection is done.
Today, I’m talking about authorization agreements and how Amazon treats them accordingly.
When it comes to authorization agreements and Amazon, Amazon does not respect them at all.
The Eye-Opening Importance of Brand Imagery & Professional Product Photos
Building a brand is not easy. It requires hard work, dedication, smart planning, and most importantly, a vision or image for what you want your brand to achieve, represent, and ultimately stand for in the minds of consumers. There is no secret to brand success, nor are there any shortcuts to notoriety and recognition of your products. While nothing is certain, it is indisputable that brand imagery is what separates and makes you different from other companies offering the same products and services as you, regardless of the price.
Trade Dress Law & Brand Protection on Amazon: Something Helpful You Need To Know About
Trade dress is another powerful weapon that brand managers have in order to protect your product sales from unauthorized sellers.
Online Marketplace Exclusivity: Get Extra Protection for your Brand Now
Although still dominated by the retail sector, the Beauty and Cosmetics industry has made an undeniable shift to online sales and e-commerce marketplaces like Amazon, Walmart and eBay. Globally, the Beauty Industry is enormous and continues to grow exponentially. From 2020 to 2021, global revenue increased from $438 Billion to $511 Billion and numbers are expected to continue to climb, with an expected global revenue to exceed $716 Billion by 2025.
Brand Managers Protecting Sales on Amazon – Get Results Now
Rosenbaum Famularo & Segall, P.C., the law firm behind AmazonSellersLawyer.com and BrandProtectionAmazon.com, with unmatched experience and knowledge of Amazon and e-commerce platforms, partners with Kimberly Klein of EcomShoots.com
Material Difference Exceptions to the First Sale Doctrine
Effective Unauthorized Seller Removal and E-Commerce Channel Management
Understand how providing services or benefits with products can fight off First Sale Doctrine claims with the Material Difference exception to the Lanham Act.
5 Simplified Steps To Actually Reduce Toxic Counterfeit Sales
Five steps to reducing counterfeit sales specifically on Amazon. My name’s CJ Rosenbaum, and we are, by and large, the number one law firm, when it comes to dealing with issues pertaining to Amazon.
What You Need To Know About The First Sale Doctrine Material Difference Exceptions
Learn the Essentials About the Quality Control Exception to the First Sale Doctrine:
Effective Unauthorized Seller Removal and E-Commerce Channel Management
