IP protection done the right way by Rosenbaum Famularo, PC, brand protection lawyers behind AmazonSellersLawyer.com.
What I want to talk to you about is who is handling the brand protection work to make sure that the C&D letters that go out are done appropriately, that the complaints are phrased properly, and that you’re not doing anything against an Amazon seller that may come back and actually cause more harm to the brand than simply somebody else selling your products.
In my law firm, nothing is outsourced when it comes to brand protection. Absolutely nothing is sent out to other companies within the United States or to virtual assistants or companies outside the United States.
Every single aspect, from evaluating what your intellectual property rights are, how your warranty helps get rid of other sellers, to making the cease and desist letters and the complaints are done in house. It is all supervised or done by our brand protection lawyers. The work that is not done by an attorney is done by college-educated paralegals right here in our New York office. There is absolutely no outsourcing of the practice of law, and since our brand protection team doesn’t do anything but protect brands, they are incredibly fast and efficient at getting the tasks involved in brand protection done the right way.