Brand Awareness: Beauty & Cosmetic Industry
Key Considerations for Online Brand Protection
By: Robert Segall, Esq.
Although still dominated by the retail sector, the Beauty and Cosmetics industry has made an undeniable shift to online sales and e-commerce marketplaces like Amazon, Walmart and eBay. Globally, the Beauty Industry is enormous and continues to grow exponentially. From 2020 to 2021, global revenue increased from $438 Billion to $511 Billion and numbers are expected to continue to climb, with an expected global revenue to exceed $716 Billion by 2025.