Trade Dress & Trade Secrets: The differences in trade dress and trade secrets in China and the United States, and why it’s important for the modern seller to know. Trade Dress in the US and the Amazon Seller Trade dress [...]
Trademark lawyers protecting brands from illegal sellers.
INTELLECTUAL PROPERTY ATTORNEYS
Using a trademark as a method of protection is useful to a Seller, not only to prevent infringement, but to know how to take a defensive approach in-case you, the Seller, find yourself in that position.
In general, a trademark is indicative to the potential Seller that they are receiving quality goods, up to the standards that the company owning the trademark sets. A trademark also serves the purpose of distinguishing the creator’s goods from another’s.
Trademarking can legally protect a Seller from an individual using their trademark to illegally sell similar products, which would give the consumer mistaken advice that they are receiving a product of the quality of the trademark owner. However, in order to be protected under a trademark, it needs to be proven that damages have been caused due to the alleged infringement.
For more specific information regarding trademarks, call us for a free consultation: