Using a trademark as a method of protection is useful to a Seller, not only to prevent infringement, but to know how to take a defensive approach in-case you, the Seller, find yourself in that position.
In general, a trademark is indicative to the potential Seller that they are receiving quality goods, up to the standards that the company owning the trademark sets. A trademark also serves the purpose of distinguishing the creator’s goods from another’s.
Trademarking can legally protect a Seller from an individual using their trademark to illegally sell similar products, which would give the consumer mistaken advice that they are receiving a product of the quality of the trademark owner. However, in order to be protected under a trademark, it needs to be proven that damages have been caused due to the alleged infringement.
For more specific information regarding trademarks, call us for a free consultation: